Showing posts with label Russia. Show all posts
Showing posts with label Russia. Show all posts

Friday, September 26, 2008

VW Commercial Vehicles Plan to expand by going Global.

At the IAA 2008 Commercial Vehicle Show; Harold Schomburg (in charge of VWCV Sales and Marketing) confirmed that VWCV is interested in partnering with Indian and Chinese manufacturers in a joint venture initiative in each country.

He even stated at this stage there is nothing within the current VWCV brand suited to the Indian market; currently VWCV is testing the response of the T5 and Crafter vans in India.

Harold also revealed a plan the is in motion in Russia; VWCV are planning to launch a T5 based truck to test if market specific vehicle is viable option for the brand.

The authors own experience with the Chinese market sales; shows that the FAW Volkswagen joint venture that produces the Caddy Life; has not been a Chinese success story for VWCV that the VW Passenger cars has.

I believe that market specific VW Commercial Vehicles globally is a must for future growth.