Sunday, December 26, 2010

Aprilia Continues to Fail So Hard at Social Media


www.youtube.com/watch?v=L5GAhn8Raxg If one were to grade the marketing efforts in the motorcycle industry, you’d be hard pressed to hand out a grade better than a B- to one of the major OEMs. While some companies have produced some brand value, carved out a defensible niche for themselves, or caught on to this whole internet fad thing, none of the OEMs really do a bang-up job of hitting all the standard marketing best practices. If we ...

Source: http://feedproxy.google.com/~r/AsphaltandRubber/~3/uX9sWrIls2k/

Paul Malin Jacky Martens Christophe Martin Mickael Maschio

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